Company hires industry veteran to lead mobile partnerships and development efforts worldwide

PORTLAND, Ore. — SEPTEMBER 7, 2007 — Today at IBC2007, Ensequence®, the interactive TV company, announced that programmers, advertisers and distributors can now offer their viewers highly personalized, intuitive and engaging interactive TV viewing experiences for mobile devices with Ensequence on-Q® software and services. The Ensequence on-Q Create suite speeds the process of creating, managing and delivering mobile interactive TV applications, including weather reports, sports casts, news, movie guides, voting applications and m-commerce.

With support for mobile devices, Ensequence now offers the most cost-effective and comprehensive way to reach viewers with interactive TV on all digital platforms. These include cable, satellite, broadband, IPTV, digital terrestrial, Blu-ray and mobile devices.

To support its commitment to enabling interactive TV on mobile devices, Ensequence has hired Max Spinelli as director of business development for mobile. Spinelli will represent Ensequence with mobile distributors and work closely with content owners and advertisers on the deployment of interactive mobile TV content. Spinelli has an extensive background in the mobile industry, including experience developing and launching in-mobile entertainment applications, content distribution platforms, mobile messaging and location-based services.

"Programmers, advertisers and distributors are seeking ways to deliver innovative interactive TV applications that reach and resonate with elusive viewers in today's converging communications and entertainment world," said Dalen Harrison, Ensequence CEO. "Our commitment to supporting interactive TV applications on mobile devices will help our customers reach and engage with their viewers in new ways."

"Globally, we're seeing tremendous interest and growth in the mobile TV marketplace. By 2010, the total number of handsets sold with mobile TV broadcast capability will eclipse 130 million. All major mobile distributors have launched some form of mobile TV services, enabling customers to watch short-form content, music, news, and sports updates on the go," said Chetan Sharma, president of Chetan Sharma Consulting. "For programmers and advertisers, an interactive TV strategy is a key component to offering mobile content and is becoming increasingly important as the Internet, DVD interfaces, electronic program guides and DVRs have made interactive TV an expectation for consumers when it comes to enjoying TV content."

Applications authored with the on-Q Create suite support WCDMA and EVDO and are DVB-H ready for a richer and compelling interactive TV experience. In addition to its latest mobile technology, Ensequence will also demonstrate its interactive TV applications for cable, satellite, broadband and Blu-ray at IBC in Amsterdam September 7-11, 2007 at stand 5.301.


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About Ensequence (www.ensequence.com)
Ensequence, the interactive TV company, is the world’s leading provider of software used to create, manage and distribute interactive video content across TVs, PCs and mobile devices. Ensequence's award-winning on-Q® software suites and professional services deliver multi-platform interactive capabilities to advertisers, programmers and distributors worldwide. Leading programmers, advertisers and distributors rely on Ensequence software and services to create and broadcast their interactive TV content, including the BBC, Bravo, BSkyB, Cox Communications, DISH Network, Disney, Hewlett-Packard, Major League Baseball Advanced Media, MTV Networks UK & Ireland, Nike, QVC UK, Sky Sports, TV Guide and UKTV. For more information about Ensequence, visit www.ensequence.com.