QVC Launches Interactive Beauty Channel on Sky Digital

Partnership with Ensequence, PubliTronic and TX2

• Next generation red button application on Sky

• Multi-screen service offering four video streams

• New Beauty Channel to showcase QVC’s range of products

QVC today announced the launch of the Beauty Channel – the first television channel in the UK dedicated to beauty programming. The Beauty Channel has launched on the next generation multi-screen application developed for QVC Active on QVC channel 640 on the Sky platform. Multiple partners have been involved including Ensequence, the interactive TV company, PubliTronic, TX2, and Isilon, all working with QVC’s in-house interactive TV team.

QVC UK partnered with Ensequence to completely redesign and rebuild the QVC UK interactive television shopping experience on Sky Digital. In addition, the Ensequence Professional Services team in the UK managed the deployment and integration with QVC’s transactional, fulfillment and content management systems.

Using Ensequence technology, QVC UK is able to promote a wide range of interactive product browsing options for their viewers and to change the featured products each day. The interactive TV shopping experience allows viewers to use their Sky remote control to choose between four separate video channels and easily purchase on-air products from each one.

“We’re excited to be working with QVC UK to enable the most advanced interactive television shopping channel in the world,” said Dalen Harrison, Ensequence CEO. “With interactive television, QVC UK is increasing viewer engagement and making it simple for viewers to purchase products directly from their television using their remote control.”

QVC Active offers a multi-screen service of four video streams: the live television output; QVC + 1 hour; the Today’s Special Value video; and the dedicated Beauty Channel, showcasing QVC’s beauty range, giving customers more choices in how they view and buy. Every channel is supported by real-time product tracking information.

The Beauty Channel is played out and managed by a specialist broadcast planning, asset management and transmission system which was developed in partnership with PubliTronic under contract to TX2, using the Indigo server and customised Cobalt control software. The system automatically segments and stores the beauty products aired by QVC to an Isilon iQ storage cluster provided by Pharos UK and allows QVC’s planning department to select appropriate beauty videos for transmission. Only those products that are in stock are available for the transmission play-lists as the whole system is fully integrated with QVC’s real-time business systems. Product sell-outs are also automatically handled by either removing the clips from play-lists or by real time generation of on-air sell out graphics. The Isilon iQ storage system will hold a library of six months of QVC’s beauty clips. Initially the Beauty Channel will offer four hours of looped videos.

“These are exciting times for QVC viewers on Sky,” commented Paul Murphy, Head of Media Technology, QVC UK. “Ensequence software and services have provided us with the capability to enhance and develop our own on-air interactive applications, and PubliTronic has provided us with our first end-to-end tapeless workflow and transmission system. Combined with Isilon’s iQ storage provided by Pharos, we now have a robust and flexible way of allowing our customers to make considered purchases of beauty products from the wealth of broadcast-quality videos that we have available. This a genuine example of partnership, with everyone, including our own media technology team, working together to deliver a complicated integration project which gives our customers a faster, richer and better-designed service with more choice of products every day.”

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About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7.4 billion. Its programming is distributed to more than 166 million homes worldwide.

QVC UK is the largest TV shopping channel in Britain with net sales of £352.6 million in 2007. It offers a wide variety of brand name products in apparel & beauty, jewellery, home innovation and home style. The channel broadcasts 24 hours a day, 364 days a year with 17 hours of live programming each day (from 09:00 to 02:00 UK time). QVC is available to 21.9 million digital terrestrial, satellite and cable homes in the UK.

www.qvcuk.com was ranked 7th in the Hitwise Shopping & Classfied – Department Stores category based on the market share of UK visits it received throughout 2007.

About Ensequence

Ensequence, the interactive television company, is changing the future of television. Ensequence partners with the world’s most innovative programmers, advertisers and distributors to create the most sophisticated interactive television experiences and deliver these experiences across the widest range of platforms -- including television, broadband, mobile devices and Blu-ray Discs. The combination of their award-winning software suites and professional services makes it possible to dynamically build and quickly deploy highly targeted interactive television content and easily measure results with near real-time, web-like performance metrics. Ensequence clients include: MTV Networks, NBC Universal, ESPN, The Walt Disney Company, Major League Baseball Advanced Media, QVC UK, UKTV, the BBC, HSN, Nike, Ford Motor Company, Hewlett-Packard, DIRECTV, DISH Network and British Sky Broadcasting. To experience the future of television, visit www.ensequence.com.

About PubliTronic

PubliTronic, Europe’s leading manufacturer of configurable media platforms, provides flexible and cost-efficient playout solutions in a marketplace where customers are constantly demanding new ways to generate revenue streams. Continuous investments in PubliTronic’s technology platform enables seemingly dedicated and highly tailored customer solutions. These platforms are known to jump out because of their progressive, flexible, stable, high-tec and advanced nature.

PubliTronic’s latest generation, the new NEXUS platforms, is capable of both SD and HD playout options, live input and extensive high demand graphic layering as well as integrated broadcast functionality, thus makes it suitable to operate all types of broadcast channels.

PubliTronic has already delivered to over 600 channels worldwide.

About Isilon

Isilon Systems (NASDAQ: ISLN) is the worldwide leader in clustered storage systems and software for digital content and unstructured data, enabling enterprises to transform data into information - and information into breakthroughs. Isilon's award-winning family of IQ clustered storage systems combines Isilon's OneFS operating system software with the latest advances in industry-standard hardware to deliver modular, pay-as-you-grow, enterprise-class storage systems. Isilon's clustered storage solutions speed access to critical business information while dramatically reducing the cost and complexity of storing it. Information about Isilon can be found at http://www.isilon.com.

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