QVC Selects the Ensequence Interactive TV Platform to Enable QVC Viewers to Shop via the Remote Control
“We are excited to be entering into a long-term relationship with QVC,” said Peter Low, Ensequence CEO. “Recent quantitative research has proven that consumers are interested in shopping and buying with their remotes. With interactive TV, viewers are able to respond immediately to product offers.”
Interactive TV from Ensequence will provide QVC the opportunity to offer a selection of products for viewing and purchase across cable set-top boxes. In addition, using the Ensequence iTV Manager Dynamic Data module, QVC will have the ability to change its “shop window” to suit the products available along with multi-product display capabilities. Product details will also be able to be quickly updated, modified and synchronized to video content on a daily or even hourly basis.
“We’re thrilled to roll out this service to our customers, with our initial deployment scheduled for next year,” said Al Ulozas, QVC’s senior vice president of affiliate sales and marketing. “Ensequence will provide QVC with the necessary tools needed to deliver iTV to our viewers, making it easy for them to complete purchases using their remote controls.”
About Ensequence
Ensequence, the interactive TV company, enables programmers, distributors, and advertisers to create and deploy a high volume of interactive television experiences that increase programming ratings, advertising effectiveness and merchandise sales. The company manages the technical complexities of iTV implementation and enables its customers to quickly, affordably and dependably deploy interactive television, making content more powerful and engaging than it has ever been. Ensequence’s customers include the largest and most innovative programmers and service providers in the media industry: NBC Universal, MTV Networks, ESPN, Showtime, DISH Network, The Walt Disney Company, DirecTV and Verizon. To learn more, visit www.ensequence.com.
About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 180 million homes worldwide. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
Media Contacts:
Jessie Dawes, Ensequence, 212-358-8994, jdawes@ensequence.com
Carole Shander Public Relations, 917-733-3812, csprcable@verizon.net
Tara Hunter, QVC, 484-701-8163, Tara.Hunter@qvc.com