One of the most powerful benefits of interactive television is its ability to measure and monetize viewer engagement. Using Ensequence on-Q software, we’re able to report on the following:

• Viewer responses
• Survey and poll results
• Requests for information
• Opt-in rates
• Viewer information (i.e. name, email address, mobile phone number)
• Length of time interacting
• Viewer point of entry
• Most popular features of the experience
• Purchases
• Results across platforms
• Aggregated results across platforms (TV, broadband, mobile)